There are inventions that slightly improve our lives, but there are inventions that create an entirely new reality, like the wheel, electricity, the printing press, the internet, and smartphones. And now it's time for the revolution of artificial intelligence (AI).
AI is detonating a bomb on reality. And as always during times of change, there are those who refuse to acknowledge the event and block the use of new technology, and there are those who have already jumped on the bandwagon and are starting to profit from it.
In McKinsey's State of the Organization 2023 report released last week, the third shift out of the ten major changes organizations are undergoing in 2023 is the AI revolution.
When the world undergoes such a revolution, it requires companies to immediately enter a strategic process and redefine not only their business focuses but also their products and services, and from there, their marketing strategy as well.
But how do you develop a strategy?
At Strategy Board, we have developed the BPM model:
A true 360 model that examines the three dimensions of company activity - Business, Product, and Marketing. The model is based on the understanding that these three dimensions are interconnected and are examined together at any given point in time.
Its main advantages are relevance, agility, and a comprehensive picture. When we iteratively examine the Product-Market-Fit, BPM becomes an incredibly powerful tool and generates a three-dimensional strategy that can cope with such a dramatic change in the world like artificial intelligence.
Has your organization already built an updated business, product, and marketing strategy in the face of the AI revolution? Feel free to engage in a conversation with us and unravel the challenge!
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